Remy Hair London

UX writing and copywriting

2020

Remy Hair London is an e-commerce startup specialising in high-grade wigs. Before the launch, I wrote all copy for their website and collaborated on various parts of the site design, in particular how many pages were needed and how to structure the home page.

Empowerment and inclusion are central to Remy’s brand, and this needed to come across immediately in the site content. I settled on a tone of voice that was approachable yet confident to match the bold, simple visuals the site uses so well.