Atom bank
Copywriting, UX writing
2018-2019
As an all purpose copywriter for the entire company, my time at hotly-tipped fintech Atom bank was varied, challenging and ridiculously busy. Perhaps that’s why I loved it so much.
Atom has never been afraid to push the boat out branding-wise, and building a standout, eye-catching and fun tone of voice whilst maintaining customer trust as a financial institution was one of the most enjoyable challenges I’ve encountered as a copywriter.
You can check out some of the projects I completed during my time at Atom below.
“Great copywriting is a genuine artform and finding a great copywriter is and always will be a challenge. Find one who thinks deeply on the challenge to be overcome and can flex style and approach across all digital channel at pace and you’re onto a sure-fire winner. Kat is most definitely one of those.”
Neil Costello, Head of Marketing, Atom bank
The Atom app
The biggest project I completed whilst working with Atom was writing all the copy for the relaunch of their customer facing app. This involved in-depth collaboration with the design team on user journeys and notifications, plus an extensive stakeholder management process
Want to check it out in full? You can download it from the Apple App Store or Google Play for free. The app has maintained a 4+ star rating on both platforms since shortly after launch.
Ads, invites and more
Atom’s brand stood out for the sense of fun it brought to traditionally quite sedate spaces. Here are some examples of what I worked on in this area:
B2B site relaunch and copy creation
Another major project I worked on for Atom was the copy for a newly-styled B2B website. This involved both updating existing copy to fit current tone of voice and writing landing pages for new products like the Portfolio Buy To Let mortgage, which launched during my time there.
Head to https://www.digitalmortgages.net/ to see the entire site for yourself. I’ve included some screenshots below.
